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Measuring Adoption

25 Pages
1 Feb 0013
Author(s): Karen Moore, Trish Holyoake

The aim of this project was to identify the drivers and barriers to the adoption of innovation or new technologies developed under the auspices of Australian Pork Limited on pig farms. This study used questionnaires to measure pig farmers’ and veterinarians’ knowledge and adoption of three technologies (Prohand, APPAlive® and pond covers) and to determine how they received information about innovations. Face to face communication was identified as a preferred medium for improving technology transfer and adoption by producers and had the added advantage of providing a platform for producers to network.

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